Entrepreneur and co-founder of SeriouslyCreative, a company that helps organizations solve complex problems through creative problem solving and design thinking. Prior to founding SeriouslyCreative, Latorre worked for many years in advertising, marketing, and communications, receiving awards from Communication Arts magazine and the Puerto Rico Association of Sales and Marketing Executives (SME). Other accolades include being listed on the 2013 Women to Watch by newspaper Caribbean Business, the Puerto Rico Chamber of Commerce's Entrepreneur of the Year award in 2013 and the cover of ÍNdice magazine in 2014. In addition, she has served on several advisory boards of foundations and non-profit organizations in Puerto Rico, focused on youth, social innovation, entrepreneurship, and education.