Ivan Fernando Gonzalez's blog

Engaging the Invisible Americans: Science communication for Spanish-speaking audiences

Submitted by Ivan Fernando Gonzalez on

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They say you should know your audience...But can you really know your online audience? Especially one that does not speak your own language? Writing content for an online audience requires some guesswork and a lot of hope; you guess what your audience may want to read, you write it for them, and you hope that what you wrote will engage them. The truth is that, apart from online comments and some statistics about clicks on your links, there is not a lot of feedback available about your online readers.
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