Currently Dr. Celia Andreu-Sánchez is associate professor at the Department of Audiovisual Communication and Publicity of the Autonomous University of Barcelona. In addition, she is one of the principal investigators at Neuro-Com Research Group where she analyzes the advantages of neuroscience for the art of communication and perception. Dr. Andreu-Sánchez is also researcher at División de Neurociencias of the Pablo de Olavide University in Sevilla. In this interview Dr. Andreu-Sánchez deepens on some concepts that drives our manner to appreciate and evaluate beauty, and certain implications upon design and architecture.